Our Company
SMILE HEART FOODS CO.,LTD.
Smile Heart Foods Co., Ltd. and our dedicated team of professionals are committed to producing the finest surimi-based products with uncompromising quality and care. Established in 2000, our facility is located in Samut Sakhon Province, a prime location for sourcing high-quality seafood raw materials—just 50 minutes from Bangkok. Our factory is officially registered under number 1180.
From humble beginnings, Smile Heart has grown into a comprehensive food manufacturer, offering a wide range of products including surimi-based items, value-added foods, ready meals, konjac products, and baked goods.
We proudly export to countries around the world under our flagship brands, A-ROY MARK and Sea Smile. Domestically, our products are also well-represented under the brands A-ROY MARK, Sea Smile, Lay-Yim, and Umi Aji—delivering quality and satisfaction to every table we reach.
Our Company
SMILE HEART FOODS CO.,LTD.
Smile Heart Foods Co., Ltd. is one of Thailand’s leading manufacturers and processors of surimi-based products. With a strong foundation in quality and reliability, we are steadily expanding our production capacity to 10,000 tons per year to meet increasing market demand.
We currently offer over 50 product items across various categories and continue to broaden our portfolio to serve both local and global markets. Our focus remains on innovation, efficiency, and delivering consistent value to our customers.
Our Company
SMILE HEART FOODS CO.,LTD.
At Smile Heart Foods Co., Ltd., we carefully source our raw materials from both local and international suppliers. Our seafood is selected from sustainable fisheries that comply with global standards, including certifications from the Marine Stewardship Council (MSC) and traceability under the IUU Fishing Program—ensuring environmental responsibility and resource sustainability.
To meet the evolving needs of the market, we actively invest in research and development. Our focus is on creating high-quality, innovative food products that align with consumer expectations and industry trends. All production processes are strictly monitored and certified by HACCP, GMP, and the Department of Fisheries Thailand, guaranteeing food safety and product excellence.
We also welcome OEM/private label partnerships, and are committed to working with businesses that share our values in sustainability and long-term environmental stewardship.